I'm an online coach. Most of the people I work with aren't beginners — they've trained for years, tried the apps and the cookie-cutter plans, and hit a wall they can't think their way past. My job is to take the guessing out of it.

You get a training and nutrition plan built around your week, your equipment and your goal — then I adjust it every week based on what's actually happening in your check-ins, not what a template says should happen.

I studied this properly: a BSc in Human Movement Science, Sports Coaching & Psychology, and I'm finishing my MSc in Performance Coaching. But the qualifications only matter because of what they let me do for you — read your numbers, fix what's stalling, and keep you progressing without burning out.

I'm not interested in twelve-week 'transformations' that fall apart in week thirteen. We build habits you can hold, push hard where it counts, and let consistency do the heavy lifting. Fat loss, muscle, strength, performance or prepping for a stage — the plan changes, the standard doesn't.